Department of Health and Human Services' logo Department of Health and Human Services

Public Health Service
Food and Drug Administration
Detroit District


300 River Pl #5900
Detroit, MI 48207
Telephone: 313-393-8100
FAX: 313-393-8139

October 17, 2005

Joseph K. Gawuga, President
Heritage Products International
12593 Farmington Rd
Livonia, MI 48150

Ref. No. DT-06-10

Dear Mr Gawuga:

The Food and Drug Administration (FDA) has reviewed the labeling of your Cherry Juice Concentrate and tart cherry capsules, including your website at This review shows serious violations of the Federal Food, Drug, and Cosmetic Act (the Act) in the labeling of these products. You can find the Act and implementing regulations through links on FDA's Internet home page at

Under the Act, articles intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease in man are drugs [Section 201(g)(1)(B) of the Act, 21 USC 321(g)(1)(B)]. The labeling for your products on your website bears the following claims:

Your website also includes claims in, the form of testimonials: Some examples are, as follows:

This list of claims is not intended to be all-inclusive, but represents the types of claims found in your product labeling.

These claims cause your products to be drugs, as defined in section 201(g)(1)(B) of the Act [21 USC 321(g)(1)(B)]. Because these products are not generally recognized as safe and effective when used as labeled, they are also new drugs as defined in section 201(p) of the Act [21 USC 321(p)]. Under section 505 of the Act (21 USC 355), a new drug may not be legally marketed in the United States without an approved New Drug Application (NDA). FDA approves a new drug on the basis of scientific data submitted by a drug sponsor to demonstrate that the drug is safe and effective.

The above violations are not meant to be an all-inclusive list of deficiencies in your products and their labeling. It is your responsibility to ensure that products marketed by your firm comply with the Act and its implementing regulations.

Failure to promptly correct these violations may result in enforcement action without further notice. Enforcement action may include seizure of violative products, injunction against the, manufacturers and distributors of violative products, and criminal sanctions against persons responsible for causing violations of the Act.

In June 2004, an FDA investigator collected samples of your Cherry Juice Power product and brochure, titled in part, "Montmorency Cherries. See and feel the difference." Brochures distributed with your products are considered part of the product labeling.

Your product label for Cherry Juice Power states in part: "Tart Cherry Juice is 10 times more effective in fighting inflammation than aspirin."

Your brochure for Cherry Juice Power; states in part: "Drinking Cherry Juice Power daily may help you Relieve Pain, Fight and Prevent Chronic Diseases."

These statements are further evidence that your Cherry Juice Power is intended to be used as a drug. If these materials are currently distributed with your products; they constitute labeling and further cause your products to be unapproved new drugs.

Please advise this office in writing, within 15 working days of receipt of this. letter, as to the specific steps you have taken or will be taking to correct these violations, including the steps taken to assure that similar violations do not recur. Your reply should be directed to Judith A. Putz, Compliance Officer, at above address.

Joann M. Givens
District Director

This page was posted on March 28, 2006.

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