Department of Health and Human Services
Public Health Service
5100 Paint Branch Pkwy, HFS-607
November 9, 2005
VIA CERTIFIED MAIL, RETURN RECEIPT REQUESTED
Joseph Dean Moore
Herbal Fields Supplements
6001-21 Argyle Forest Blvd #342
Jacksonville, FL 32244
Dear Mr Moore:
This is to advise you that the Food and Drug Administration (FDA) has reviewed your website at the Internet address www.herbalfields.com and has determined that the product Soylife™ Isoflavones 1000mg is promoted for conditions that cause the product to be a drug under section 201(g)(1)(B) of the Federal Food, Drug, and Cosmetic Act (the Act) [21 USC 321(g)(1)(B)]. The therapeutic claims on your website establish that the product is a drug because it is intended for use in the cure, mitigation, treatment, or prevention of disease. The marketing of this product with these claims violates the Act.
Examples of some of the claims observed on your website include:
- "[S]oy's protein & soluble fiber help regulate glucose levels & kidney filtration, which can help control diabetic conditions & kidney disease."
- "How Isoflavones Help Protect Against Cancer"
- "The two main isoflavones found in soybeans and soy products are genistein and daidzein. In many studies, genistein has been shown to inhibit the growth of cancer cells, especially those of the breast, prostate, colon, and skin. Daidzein has shown similar anticancer effects."
- "Along with fighting cancer, they [soybeans] are also thought to aid in … preventing osteoporosis.…"
Furthermore, your product is not generally recognized as safe and effective for the above referenced conditions and therefore, the product is also a "new drug" under section 201(p) of the Act [21 USC 321(p)]. New drugs may not be legally marketed in the U.S. without prior approval from FDA as described in section 505(a) of the Act [21 USC 355(a)]. FDA approves a new drug on the basis of scientific data submitted by a drug sponsor to demonstrate that the drug is safe and effective. Your Soylife™ Isoflavones 1000mg is also misbranded within the meaning of section 502(f)(1) of the Act, in that the labeling for this drug fails to bear adequate directions for use [21 USC 352(f)(1)].
This letter is not an all-inclusive review of your website and the products that your firm markets. It is your responsibility to ensure that all products marketed by your firm comply with the Act and its implementing regulations.
The Act authorizes injunctions against manufacturers and distributors of illegal products and seizure of such products [21 USC 332 and 334]. You should take prompt action to correct the violations identified in this letter and any other violations of the Act. Failure to do so may result in enforcement action without further notice.
Furthermore, you should be aware that laws enforced by the Federal Trade Commission (FTC) govern claims made in advertising, including print, broadcast, websites, and other electronic media. The FTC Act, 15 USC 41 et seq., prohibits unfair or deceptive acts and practices, including false and unsubstantiated advertising claims. It is against the law to make health claims without substantiation or to overstate the health benefits of the products you promote. Be aware that product claims can be communicated to consumers in a variety of ways, including product name, website name, product testimonials, endorsements, or use of metatags.
Please advise this office, in writing, within fifteen (15) working days of the receipt of this letter, as to the specific steps you have taken to correct the violations noted above and to assure that similar violations do not occur. If corrective actions cannot be completed within fifteen working days, state the reason for the delay and the time within which the corrections will be completed.
Your reply should be addressed to Quyen Tien, Compliance Officer, at the above letterhead address.
Joseph R. Baca
This page was posted on March 28, 2006.