Advertising Standards Council of India (ASCI)
Health-Related Decisions and Recommendations

March 2019

The Advertising Standards Council of India (ASCI) is a voluntary, self-regulatory organization for India's advertising industry. The council and its Consumer Complaints Council (CCC) evaluate complaints from consumers and industry which assert that advertisements are false, misleading, indecent, illegal, leading to unsafe practices, and/or or unfair to competition, and therefore violate the ASCI Code for Self-Regulation in Advertising. In March 2019, the complaints that were upheld against health-related claims included:

The following advertisements were considered to be, prima facie, in violation of The Drugs & Magic Remedies (DMR) Act when the advertisements were viewed in totality with the texts and visuals:

Advertiser

Claim(s)

  • Adi Herbal - Energises High Power Oil

  • Improves and enhances erection
  • Increase male vigour
  • Adi Herbal – ICL Dibatags X Gold Capsules
  • Sexual energy activators
  • Male performance enhancers helps in controlling the blood sugar
  • Cures erectile dysfunction
  • AdilaBiotech – Adinorm Tablets
  • Adinorm Tablets are highly recommended by physicians as herbal cure for diabetes
  • Advance Yoga and Naturopathy Hospital and Research Centre
  • Get rid of all diseases like cancer, obesity, and diabetes with advance naturopathy treatmentVisuals of government officials suggesting their approval
  • Ambic Ayurved Pvt Ltd – Cancer Relief Kit
  • Video has a claim of cancer cure towards last 10 seconds
  • Ambic ayurved pvt. ltd- navroop breast capsule
  • It inculcates the magic of Ayurveda, which primarily focuses on increasing the breast size of women.
  • Apart from being a breast size enhancer, it also provides firmness and proper shape to Women's breasts
  • Ambic ayurved pvt. ltd. – navroop breast cream
  • It inculcates the magic of Ayurveda, which primarily focuses on increasing the breast size of women.
    Apart from being a breast size enhancer, it also provides firmness and proper shape to women's breast
  • Arryan Laboratory – Vigor Musli Powder
  • A complete solution for the sexual problems which will give you extra power, satisfaction and pleasure and rectify any sexual disease if you have
  • Extreme herbal aphrodisiac formula for men and women
  • Increases sexual desire and increases libido for men as well as women
  • Increases sexual confidence for men
  • Provides full sexual satisfaction throughout the sexual act for women
    Yearlong action with the same intensity
  • Ayurvedic Expert (Rajshahi healthcare pvt. Ltd) - Premature Ejaculation Treatment Package
  • A safe and effective treatment which helps to increase your duration of sexual intercourse
  • Cures all types of sexual problems.
  • Helps to cure sexual debilitation, lack of sexual desire, Inability to become aroused
  • Increase sex time and gives complete satisfaction.
  • Ayurvedic Expert (XTL Plus Penis Enlargement Capsules)
  • The product name (XTL Plus™ Penis Enlargement Capsules) imply that the product is meant for the enhancement of sexual pleasure.
  • The best rated penis enlargement pills in India.
  • Proven results, completely safe and 100% natural product for men.
  • Gives you bigger, fuller, longer erections with intense orgasms.
  • Ayuysha Naturals - Zing – For Fertility and Energy
  • Zing contains natural herbal ingredients that possess strengthening and aphrodisiac properties, which enhance sexual desire, drive and performance.Emotional stress disrupts the functioning of a key contributor of performance anxiety. Zing stimulates, prevents and manages stress, which is effective in improving libido and performance
  • Baidyanath - Jati Phaladi Bati (Stambhak)
  • It improves time, stamina and performance during the act.
  • It prevents and delays ejaculation by maintaining the stiffness of the penile tissue for a longer duration
  • Baidyanath-kaminividra wan ras
  • It helps in curing male sexual problems such as premature ejaculation, erectile dysfunction, low libido and impotency
  • Balaji Ayurved Bhavan
  • Provide sure shot Ayurvedic treatment
  • Provide successful treatment of venereal diseases, lack of timing, childlessness, paralysis, white spots, sugar, H.I.V and cancer
  • Charak pharma pvt. ltd. - Addyzoa capsule
  • Improves sexual desire
  • Dawakhana Tibbiya College (Dimaghee)
  • It improves concentration and relieves exhaustion
  • It removes foul breathing and improves digestion
  • Dimagheen is helpful for physically and mentally busy people of all ages
  • Deep Ayurveda - Maharanadi Kwath
  • It cures Vata disorders like arthritis, infertility
  • Deep Ayurveda - Vigora-M Herbal Capsule
  • Vigora-M Herbal Capsule – Male Stamina and Vigor Enhancer.
  • It is purely a herbal formulation to increased strength, sexual stamina, impotency, lack of libido premature ejaculation and for low sperm counts
  • Deep Ayurveda- Vajayu herbal capsule
  • Vajayu – M Herbal Capsule – Male Stamina and Vigor Enhancer.
  • It is purely a herbal formulation to increased strength, sexual stamina, impotency, lack of libido premature ejaculation and for low sperm counts
  • Dr Asma Herbals - C. B. T Body Toner Capsule
  • Increase size of breast along with toning the shape / strength of the breast
  • Dr Asma Herbals - Commando Breast Cream
  • Used for under developed breast and loose hanging breast
  • Dr Asma Herbals - Commando capsule
  • It increases the power and stamina in men and gives them new vigour.
  • The visual on the product pack read in conjunction with the claim imply that the product is meant for the
    enhancement of sexual pleasure
  • Dr Asma Herbals - Commando Oil
  • To cure sexual impotency
  • Dr Taj - Honeymoon Chatni
  • To increase your sexual weakness and longer, stronger erection
    Increases the physical stamina
    Last longer in bed
    Full erection to make more pleasurable
    Sexual problem treatment
  • Dr Taj - S.S. Oil
  • Increase sex power and intercourse time, no side effect
  • Increase your sexual power
  • Increase penetration timing
  • Harder and stronger erection
  • Sexual Problem Treatment
  • The visual on the product packaging read in conjunction with the claim objected to, implies that the product is meant for the enhancement of sexual pleasure
  • Dr Taj - XXL Cream
  • XXL Cream enlarges your penis size and increase tightness in penis
  • The visual on the product packaging read in conjunction with the claim objected to implies that the product is meant for the enhancement of sexual pleasure
  • Dr. Dhillon's Clinic/ Dr. Dhillon
  • Awarded by Indian government
    Successful treatment of all sexual problems
  • Friends Clinic
  • Provide successful treatment of incurable disease, arthritis, sciatica, stones, etc."
  • Gm Pharmacy - Balam Kheera churn
  • This Balam Kheera churn is widely used to cure the stone inside the body
  • GM Pharmacy - Jeevan Kaya Kalp Vati#
  • Capsules for stamina medicines that is used for enhancing strength and stamina of the males
  • The visual in the ad on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure
  • GM Pharmacy - Kaam Phaba medicines
  • The offered Kaam Prabha medicines are used to enhance the sexual desires of both male as well as female
  • Gm Pharmacy - Sexual desires capsules
  • We are engaged in offering sexual desires capsule that enhances the volume and intensity to every sexual desires
  • Gm Pharmacy - Shakti Vati Female
  • We are engaged in offering Shakti Vati (female), which is used by women as a performance booster during sexual encounter.
  • This medicine helps to enhance the sexual desires libido of females
  • Gm Pharmacy - Shakti Vati Male
  • Shakti Vati (male) medicine, offered by us, is used to enhance the male's performance.
  • The offered medicine helps to regulate proper blood flow and act as a stamina booster for a pleasant sexual encounter
  • Hashmi Dawakhana - Cute-B Cream
  • Reduce oversized breasts naturally
  • Tightening and lifting their breasts
  • Hashmi Dawakhana-Cute-B Capsule
  • Breast Reduction Capsule - Get smaller, firmer breasts without expensive surgery
  • Get the perfect shape of your breast
  • Hashmi Dawakhana-Cute-B Capsule
  • Breast Reduction Capsule -Get smaller, firmer breasts without expensive surgery
  • Get the perfect shape of your breast
  • Hashmi Dawakhana/Big BXL Capsule
  • Breast enlargement capsule, to enlarge your breasts naturally with Big-BXL Capsule
  • Increase size, shape and firmness of female breasts
  • Uplifts your breasts and gives you renewed confidence
  • Tone and refine breast contours
  • Hashmi Dawakhana/X-Fire Capsule
  • The ultimate energy capsule for men
  • Boost your sex drive with x-fire libido booster capsulesIt restores potency and enhances libido
  • Himland Herbs Mfg. Co - Full Knight Gold Capsules & Tilla
  • Impotency sexual disorder
  • Depressed libido
  • Himland Herbs Mfg. Co - Full Knight Gold Capsules & Tilla
  • Impotency sexual disorder
  • Depressed libido
  • K R Ayurvedic
  • Effective for sugar
  • Can live without medicine after having it for 3 months
  • All diseases related to sugar will be completely cured
  • Kerala Ayurveda Limited Ajax Capsule
  • Improving male sexual vigour and vitality
  • Helps to arouse sexual instinct, enhances the libido, reduces premature ejaculation, boosts strength and stamina and helps to maintain sustained penile erection
  • Improve production of sperms, relieves anxiety and stress associated with sexual performance, thereby providing improved sexual act and a blissful sexual life
  • Improves libido and stamina
  • Kunnath Pharmaceuticals - Musli Power XTra
  • These capsules will give your sex life the boost it needs.
  • The key ingredient, Safed Musli, is a popular herbal aphrodisiac.
  • It increases sexual abilities and helps solve low sperm count and libido problems.
  • When it comes to increasing sexual power and sperm count, ashwagandha works like magic.
  • Laborate Pharma India Ltd - Labolia Big Beauty
  • Maintain beautiful and toned up breast
  • Increase breast volume and fullness
  • Increase breast size naturally
  • Firm and lift sagging breasts
  • Lord Dhanvantari Ayurvedic Hospital
  • Cure arthritis and knee pain from the roots
  • Cure chronic arthritis from the roots
  • Knees will become straight like before with Ayurvedic treatment
  • Maruthua Pharma / Panja Jeeraka Gudam)
  • If you are a girl, you need good body shape and beauty
  • Maruthua Pancha Jeeraka Gudam, Girl gets good body shape through Ayurveda
  • Medikom Healthcare - 18 + Power Course
  • Increase male sex power and stamina.
  • Medikom Healthcare - Breast 36 course
  • Breast 36 course - Increase your breast size
  • Medikom Healthcare - Height-X
  • Increases height
  • Medikom Healthcare - Super Power Course
  • Prolong your performance
  • Boost your stamina, give hard-core erection to your penis
  • Improve your libido
  • Increase your strength and stamina
  • Ntavjeevan Arogya Kendra/ Diabetes Cure Kit
  • Get rid of diabetes for the rest of the life
  • Orison Pharma International - Kamini Josh Capsules
  • Kaminijosh capsules are designed to allow you to have stronger erections and more pleasurable sex.
  • It supports your overall health and balances the hormones while preventing the common problems that men face generally when they age.
  • The boost in libido enhances the sex drive which is the result of increased blood flow to the genital area.
  • Moreover, it helps you get to the very next round after you finish the first one
  • Oshid Pharmaceuti cals Pvt Ltd. - Hero No.1 Plus Capsules
  • Male sexual aphrodisiac that will impart you stallion like vigour and increase the pleasure of sexual union
  • Cures impotence
  • Increases stamina and reduces sexual fatigue
  • Increases sex drive and libido
  • Oshid Pharmaceuti cals Pvt Ltd. - Shilajit Power PlusSyrup
  • Increase in sexual potency: It strengthens the male reproductive systems, increases libido and helps avoid impotency and premature ejaculation
  • Prevents and cures diabetes
  • Oshid Pharmaceuti cals Pvt Ltd. - Stamin Capsules & Oil
  • Increases sexual power and erection
  • Increases vigour & vitality
  • Depressed libido
  • Sexual weakness
  • Functional impotence
  • Unsatisfactory sexual performance
  • Unsatisfactory erection
  • Oshid Pharmaceuticals Pvt Ltd - Boubs 36 Oil and Boubs 36 Capsules
  • This oil promotes healthy breast tissue development
  • Keeps the breasts firm and visibly enhances and uplift sagging breasts
  • Oshid Pharmaceuticals Pvt Ltd. - Hi Power Capsules
  • Hi-Power No 1 supplement for height growth
  • Grow taller, increase height with the most potent increase height formula on the market today worldwide with results that are guaranteed for children and adults of 7 years and upwards
  • Paul Pharmacy- Paras Tilla
  • Increase stamina and strength, highly beneficial in poor erection, premature ejaculation, decreased
    sexual desire, etc.
  • Paul PharmacyParas Gold Capsule
  • Increase stamina and strength, highly beneficial in poor erection, premature ejaculation, decreased
    sexual desire, etc.
  • Pious Ayurveda/Adonis Oil
  • Penis Enlargement Oil – Powerful Herbal Oil Formulation to tone up and strengthen the penile tissue
  • Prince pharma- Madrasi gel
  • This gives a harder, firmer erection and will allow you to please your sexual partner in a much more fulfilling way
  • Specialised gel for penis
  • Spray to increase time of orgasm and size of penis to some extent
  • R K Ayurvedic & Psoarisis Research Centre
  • Leucoderma caused by any reason can be cured with this leucokit medicine
  • REPL - Tatkal Capsule
  • It also gives harder erection
  • REPL Pharma - Cobra Oil
  • Strengthening, firming up and toning up of breast muscles, resulting in appropriate increase in one's
    breast size
  • REPL Pharma - Hypower Musli Capsule
  • To increase libido
  • REPL Pharma - kamasutram Oil
  • The visual on the product pack read imply that the product is meant for the enhancement of sexual pleasure
  • Intended as an external massage oil to improve and enhance harder erections
  • REPL Pharma - Premium Saandhha Oil - Special Packing for UK
  • Improve and enhance erection
  • Increase male vigour
  • REPL Pharma - Vigoura 5X
  • Restore the lost vigour and vitality
  • REPL- Emperor Oil
  • Massage oil for men for longer, stronger and harder erection
  • REPLPharma - breastriim Oil
  • Increases the power of erection. The ingredients of this tablet nourishes the sexual organs and consequently increases the production of semen,
  • Prolongs the mating period and provides extra sexual
  • Rex Remedies Ltd. - Goli Nawab Ali Shah
  • Increases the power of erection. The ingredients of this tablet nourishes the sexual organs and consequently increases the production of semen,
    Prolongs the mating period and provides extra sexual
  • Rex Remedies Ltd. - Habbe Mumsik
  • Strong aphrodisiac, reproduces the sexual power and youthfulness.
  • It is a gift for those who are eager to increase the mating period
  • Unparalleled for retention and sexual act
  • Provides extra sexual pleasure to both partners
  • Rex Remedies Ltd. - Jauhar Khusia
  • Improves the libido
  • Rex Remedies Ltd. - Majoon Arad Khurma
  • Increases the sexual desire
  • Rex Remedies Ltd. - Majoon Mumsik Muqavvi
  • It cures impotency and sexual debility
  • Rex Remedies Ltd. - Majoon Salab
  • Removes the impotency, increases the sexual vigour
  • Pleasant increase of sexual force may be felt after regular use for three to four weeks
  • Rex Remedies Ltd. – Farbah
  • Enhances the energy and stamina of the male.
  • The main use of this medicine is to improve the length and diameter of penis
  • S. D. I Herbochem Pvt Ltd. - Xtra Zosh Capsule
  • Power booster capsules for men
  • The visual on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure
  • S. G. Photo Pharma Pvt. Ltd - Boostex forte capsules
  • A classical combination of herbo-mineral ingredients, help to boost sexual desire and support performance
    Increase the libido
  • Sai Homeopathic Store and Clinic
  • Successful treatment of chronic and complicated diseases - White spots, obesity, sex problems, kidney stone, Paralysis, arthritis, asthma, heart diseases, blood pressure, diabetes
  • Sanjeevani booti - Sanjeevani booti for Arthritis
  • Claim on the Product pack implies cure for Arthritis
  • It helps to cure the disease in an effective manner
  • Sanjeevani booti - Sanjeevni booti for Asthma
  • Claim on the product pack implies cure for Asthma
  • It helps to cure the disease in an effective manner
  • Sanjeevani booti- Sanjeevni booti for cancer
  • Claim on the product pack implies cure for cancer
  • It helps to cure the disease in an effective manner
  • Sanjeevi booti - Sanjeevni booti for AIDS
  • Claim on the product pack implies cure for AIDS
  • It helps to cure the disease in an effective manner
  • Sardar Dawakhana Research Labs - Habb-e- Qavi
  • It is aphrodisiac and tonic for nerves.
  • It is very effective for those who suffer from conditions like premature ejaculation due vesical weakness.
  • Its use prior to intercourse proves to be avaricious and increases the retention power which enhances the sexual excitement.
  • It not only stimulates the sex organ but also provides strength and hence increases the sexual power.
  • Sardar Dawakhana research labs - Nights on Gold
  • It is extremely beneficial safe and unparalleled in increasing sexual power and libido.
  • It provides strength and tonicity to the sex organ.
  • It is extremely beneficial for those people who complain of improper and incomplete erection or complain of premature ejaculation, due to which erection is lost.
  • Night on Gold provides tonicity, increases hardness and erection in the sex organ and hence enhances the
    excitement and joy.
  • Sex Samasya
  • Increases sex time according to wishes
  • Sure shot treatment for people from 18 to 80 years
  • Shahi Laboratorie s Private Limited - Asawa Power Capsule
  • Sexual power booster
  • Name of the product read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure
  • Shahi Laboratorie s Private Limited - Breast Fit Cream
  • For strengthening breast muscle
  • Breast firming and development capsule
  • The visual on the product pack and name of the product (Breast Fit Capsules) implies that the product is meant for breast enhancement
  • Shahi Laboratories Private Limited - Breast Fit Capsules
  • For strengthening breast muscle
  • Breast Firming and development capsule
  • The visual on the product pack and name of the product (Breast Fit Cream) implies that the product is meant for breast enhancement
  • Shahi Laboratories Private Limited - Herbal Diabetic Cure Ras
  • Name of the product on pack (Diabetic Cure Ras) implies that the product is meant to cure diabetes
  • Shahi Laboratories Private Limited- Nawabe Shahi Goli
  • Extra power booster
  • The visual on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure
  • Todkar Sanjivani Nisargopchar Kendra
  • The only place to get cured from all types of malady permanently and with guarantee
  • Implies cure from blood pressure, diabetes, kidney disease etc.
  • Vardhan Ayurvedic and Herbal Medicine Pvt Ltd (Kamri Slimming Kit)
  • Reduce obesity
  • Reduce increased stomach
  • Kamri slimming kit is proved beneficial in reducing weight permanently in any age
  • Vimax Personal Health Solution Private Limited - Vimax Pills
  • Vimax is a powerful and natural herbal male enhancement supplement that helps to increase sexual desire and endurance. Formulated from specially selected herbs found around the world, when taken as recommended Vimax has been shown to improve male sexual performance, helping men achieve stronger and longer lasting erections
  • Vyas Pharmaceuticals - Mayojem Syrup
  • Cures rheumatism , mono and asymmetrical arthritis, osto arthritis, paralysis, gouty arthritis, spondylarthritis, child paralysis
  • Vyas Pharmaceuticals - Medonil Tablet
  • Cures obesity specially post menopause

The following advertisement was considered to be, prima facie, in violation of The Drugs & Cosmetics Rules, and is being referred to the Ministry of AYUSH

Advertiser

Claim(s)

  • Angels Advanced Clinic Pvt Ltd
  • Hair regrowth is possible
  • Control hair fall with growth factor and get thick hair
  • Visuals in the advertisement implies cure for baldness

This page was posted on July 12, 2019

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