FTC Charges That Weight Loss Claims
for "Dream Away" Diet Pills Are False

Seeks Injunction, Consumer Redress

FTC News Release
January 11, 1988

The Federal Trade Commission has charged that advertising claims that Dream Away diet pills will cause users to lose weight while sleeping and without exercise or diets are false and deceptive. A federal district court has issued a temporary restraining order putting an immediate stop to such claims and froze the assets of four companies and three individuals.

The Commission's complaint charges the defendants with making false advertising claims. The complaint asks the US District Court for the District of Arizona, in Phoenix, to issue preliminary and permanent injunctions and order them to pay consumer redress.

The complaint alleges that, in television ads and in promotional materials, the defendants made such claims for Dream Away and Advanced Dream Away as: "Just take Dream Away before going to bed. You will wake up the next morning slimmer, trimmer, and looking better than you did before."

The complaint charges, however, that Dream Away:

In addition, the complaint alleges that the defendants did not have a reasonable basis for the advertising and promotional claims they made.

As a result of these false and deceptive claims, consumers have suffered, and continue to suffer, "substantial injury," while the defendants "have enjoyed, and continue to enjoy, substantial monetary gains," according to the complaint.

The complaint names Kingsbridge Media & Marketing Inc. and Frank E. Robinson, both of Van Nuys, Calif.; and Highcliff Inc., Nutri Marketing, Vista Advertising, Mel Korey and Steve Korey, all of Scottsdale, Ariz

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